The Summer Box Office Drop has Been Overhyped
Journalists, industry analysts and executives keep sounding the alarm on 2014's anemic box office. They shouldn't be.
There are lots of reasons to be bearish on the domestic film business. Production and marketing budgets are skyrocketing; per capita attendance is plummeting; ecosystem value continues to drop; and overzealous platform filmmaking may result in cataclysmic failure. Despite this, I can’t help but find all of these summer 2014 eulogies overblown. They’re incorrect for simple reasons, but more crucially, they forget the criticisms pundits lobbed only a year ago.
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