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The Summer Box Office Drop has Been Overhyped

Journalists, industry analysts and executives keep sounding the alarm on 2014's anemic box office. They shouldn't be.

There are lots of reasons to be bearish on the domestic film business. Production and marketing budgets are skyrocketing; per capita attendance is plummeting; ecosystem value continues to drop; and overzealous platform filmmaking may result in cataclysmic failure. Despite this, I can’t help but find all of these  summer 2014 eulogies overblown. They’re incorrect for simple reasons, but more crucially, they forget the criticisms pundits lobbed only a year ago.

@LiamBoluk_Summer2014_0

You can find the rest of this article at my new home, Jason Hirschhorn’s Media REDEF. Click here to go straight to the article. No registration required and no ads.