Positioning first as a breakfast staple, and later a lifestyle brand
Reigniting British American Tobacco’s Australian business
To take back share from the fast-rising 'craft brewery' segment, Big Beer is investing in new cans and bottles. They'd be better off partnering.
How Consumer Packaged Goods can game consumers into spending more
Extracting, pumping, and piping Alberta's most important liquid: water.
How recentralizing R&D will bring back P&G's product portfolio advantage.
How LVMH can achieve growth after a failed bid for Hermès
The race for emerging markets
Justifying Cadbury's high price
Power dynamics in the eBook industry and the future of Amazon