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Nintendo: Time To “Switch” It Up

April 24, 2017 / by Sooruj Ghangass and Alif Karmali / 0 Comment

By ending their console-exclusive model, Nintendo can leverage their valuable franchises and reach a larger market

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Canadian Dairy Farmers: Not Crying Over Spilt Milk

April 24, 2017 / by Quintin Tack / 0 Comment

Erosion of the Canadian dairy supply management system encourages the exploration of beef production as an ancillary revenue stream

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Medium: The Medium Is The Message

April 24, 2017 / by Leroi Yu / 0 Comment

Digital media partnerships shift incentives and capture user engagement others have failed to achieve

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Waze: Co-Creating Transportation Efficiency

April 24, 2017 / by Evan Matthews / 0 Comment

Faced with debilitating congestion, Toronto should leverage data analytics and a geo-marketing powered incentive program to improve public mobility

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Uber: The Self-Driven Road To Success

February 16, 2017 / by James Serena / 0 Comment

Grasping Uber’s financing needs before a full launch into driverless vehicles is critical for upcoming years

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Spotify: Stepping to the Right Beat

February 16, 2017 / by Ajith Sukumar and Wade Timchuk / 0 Comment

Incorporating blockchain for Spotify’s payments positions it as an industry leader fighting for artists’ livelihoods

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Cineplex: Serving Up Academy Awards

February 16, 2017 / by Gordon Sun and Alex Wu / 0 Comment

Understanding trends in socialization can help Cineplex smooth their blockbuster bets each year

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Should WeChat About Facebook’s New Wallet?

February 16, 2017 / by Shachar Dahan and Mark Ren / 0 Comment

Facebook is best positioned to develop the North American eWallet and can start with its Events platform

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Groupon: Good Deal Hunting

February 16, 2017 / by Eunseo Namkung and Alafiya Shabbir / 0 Comment

Social media partnerships capture the “future-oriented” socialization others have failed to achieve

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Walmart: Nfc-aving Prices

February 16, 2017 / by Monisha Kishinchandani and Sharat Ramamani / 0 Comment

Walmart can aid CPG brand loyalty by implementing smart packaging for ease of repurchase.