Select a page
  • Home
  • Blogs
  • About IBR
    • The Magazine
    • Sponsor
  • Archive
    • Past Issues
    • Article & Blog Database
  • Join IBR
  • Home
  • Blogs
  • About IBR
    • The Magazine
    • Sponsor
  • Archive
    • Past Issues
    • Article & Blog Database
  • Join IBR

Spring 2011

Justifying a Corporate Facelift

Understanding why and when it makes sense for companies to change their logos.
April 4, 2011 | Emily Shi and Aaliyah Madadi
Read as PDF
TAGS
Marketing Strategy LG Other Great Wall Motors Full Article Joe Fresh Volume 2 Spring 2011 Amazon.com Unilever Emily Shi Aaliyah Madadi Starbucks French Connection Group
CONTACT THE AUTHOR
Emily Shi
Aaliyah Madadi
COMMENTS

Most Read Articles
Cineplex: Step Into a New Dimension
by Insha Jesani and Sunny Bhandari
Lego: Restructuring, Brick By Brick
by Jerry Wang and Eden Ip
Nintendo: Time To “Switch” It Up
by Sooruj Ghangass and Alif Karmali
Shopify: Simplifying the Future of Retail
by Alex Du
Nespresso: Stirring Up the Pod
by Serena Verani
Related Articles
Valuing the Gay Dollar
by Brendan Stevens
Apple Enters the Amazon
by Andrew Rowland
One Step at a Time
by Joseph Ghobrial and William Meneray
Amazon & Whole Foods: The Everything Store for Everyone
by Emil Stanca
Printing Pressed
by Jared Schacter and Mathew McFayden
Kraft enters India (Again)
by Samantha Chung
About IBR

Ivey Business Review is written, designed, and managed by undergraduate students at the Ivey Business School and is the only publication of its kind in the country. IBR publishes two issues annually in December and April with content created exclusively by students and maintains an active blog, curated by the IBR Editorial Board, with contributions from students and young alumni.

IBR On Twitter
  • We are proud to announce the release of our Spring 2018 issue (https://t.co/rFKOrVi1kL ). Find articles proposing B… https://t.co/VaHpa9wO5n
  • We are proud to announce the release of our Fall 2017 edition, with articles such as a biosimilar strategy for Teva… https://t.co/khESwrfGmU
  • Our feature interview, @mhyattbluecat sold his company for $400M! Find out his thoughts on entrepreneurship here: https://t.co/PL7oqL7BcG
About Ivey

The Ivey Business School at Western University offers undergraduate (HBA) and graduate degree programs (MSc, MBA, Executive MBA and PhD) in addition to non-degree Executive Development programs.

Copyright ® 2020, Ivey Business School | Terms of Use & Privacy Policy