TMT Strategy Consultant

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Archive for January, 2014

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How Mad Men Lit up Lucky Strike Sales

January 17, 2014 by Liam Boluk

It's hard to explain Lucky Strike's smoking hot sales growth without Mad Men - and that's not the only brand bolstered by the great Don Draper.

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Why Google ‘Needed’ to Buy Nest

January 14, 2014 by Liam Boluk

A lot is being said about Google's acquisition of Nest - but what's missing is why Google thought they needed to buy the company. The answer is in their 2011 I/O conference.