TMT Strategy Consultant

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Archive for January, 2014


How Mad Men Lit up Lucky Strike Sales

January 17, 2014 by Liam Boluk

It's hard to explain Lucky Strike's smoking hot sales growth without Mad Men - and that's not the only brand bolstered by the great Don Draper.


Why Google ‘Needed’ to Buy Nest

January 14, 2014 by Liam Boluk

A lot is being said about Google's acquisition of Nest - but what's missing is why Google thought they needed to buy the company. The answer is in their 2011 I/O conference.