How Blizzard's attempt to monetize Diablo 3's virtual economy is embroiled in crisis – both for gamers and the company itself
Will Meneray is a management consultant specializing in Strategy, Operations and Risk Management for Financial Services clients. Will is a graduate of Ivey's HBA program, where he received Summa Cum Laude (Ivey Scholar) honours. He is a former Editor-in-Chief of IBR (Volume 2) and current Vice Chair on IBR's Board of Directors. Views expressed are his own.
Ivey Business Review is written, designed, and managed by undergraduate students at the Ivey Business School and is the only publication of its kind in the country. IBR publishes two issues annually in December and April with content created exclusively by students and maintains an active blog, curated by the IBR Editorial Board, with contributions from students and young alumni.