Volume 8

Lego: Restructuring, Brick By Brick

April 24, 2017 / by Jerry Wang and Eden Ip / 0 Comment

Restructuring Lego’s supply chain ensures successful growth in newer markets

Nintendo: Time To “Switch” It Up

April 24, 2017 / by Sooruj Ghangass and Alif Karmali / 0 Comment

By ending their console-exclusive model, Nintendo can leverage their valuable franchises and reach a larger market

MLB: An Over the Top Home Run

April 24, 2017 / by Robbie Renwick / 0 Comment

The MLB must cut out middleman broadcasters like ESPN and distribute content directly to viewers

Canadian Dairy Farmers: Not Crying Over Spilt Milk

April 24, 2017 / by Quintin Tack / 0 Comment

Erosion of the Canadian dairy supply management system encourages the exploration of beef production as an ancillary revenue stream

Gilead: Cultivating the Pipeline

April 24, 2017 / by Jason Cheung and Dennis Zhan / 0 Comment

In order to restore investor confidence and hedge legacy market downturns, Gilead needs to diversify into other channels of sustainable revenue generation to minimize volatility

Philip Morris International: Sparking A Smokeless Future

April 24, 2017 / by Vineet Gupta and Nishtha Sharma / 1 Comment

Philip Morris can change smoking culture by creating shared smokeless experiences

Second Cup: Going Back For A Second Cup

April 24, 2017 / by Vishal Sharma and Raghav Srikanth / 0 Comment

MTY Group should acquire the financially strapped Second Cup and re-establish the iconic coffee company’s brand identity

Medium: The Medium Is The Message

April 24, 2017 / by Leroi Yu / 0 Comment

Digital media partnerships shift incentives and capture user engagement others have failed to achieve

Twitter: E-Commerce Takes flight

April 24, 2017 / by Justin Tang and Carolyn Wu / 0 Comment

Partnering with Amazon in e-commerce will drive growth and help Twitter end its reliance on the competitive advertising industry

Waze: Co-Creating Transportation Efficiency

April 24, 2017 / by Evan Matthews / 0 Comment

Faced with debilitating congestion, Toronto should leverage data analytics and a geo-marketing powered incentive program to improve public mobility