Market Entry Strategy

Gilead: Cultivating the Pipeline

April 24, 2017 / by Jason Cheung and Dennis Zhan / 0 Comment

In order to restore investor confidence and hedge legacy market downturns, Gilead needs to diversify into other channels of sustainable revenue generation to minimize volatility

Philip Morris International: Sparking A Smokeless Future

April 24, 2017 / by Vineet Gupta and Nishtha Sharma / 1 Comment

Philip Morris can change smoking culture by creating shared smokeless experiences

Twitter: E-Commerce Takes flight

April 24, 2017 / by Justin Tang and Carolyn Wu / 0 Comment

Partnering with Amazon in e-commerce will drive growth and help Twitter end its reliance on the competitive advertising industry


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Yahoo’s Next Big Bet

March 24, 2016 / by Terence Chen and Calvin Russell / 0 Comment

Yahoo’s legacy business segments lack growth potential, thus they should look to fuel future growth through their fantasy sports platform.


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A New Course for Online Education

March 24, 2016 / by Zach Hamel and Emily Rowe / 0 Comment

Coursera needs to offer accredited degrees and original content to become the leader in online higher education.

Creating an Enterprise-Sized Ripple

December 16, 2015 / by Monique Tuin and Leroi Yu / 0 Comment

The consumer market for smartwatches will become saturated by Apple and Android devices; Pebble needs to respond quickly

Here Comes the Sun

November 01, 2013 / by Amy Wang / 0 Comment

How downstream solar players can capture the Pakistani solar market

From Popcorn to Samosas

March 23, 2013 / by Sean Bandyopadhyay and Shelly Bajaj / 0 Comment

How Warner Brothers can successfully re-enter the Indian film industry

Disrupting the Dispatch

March 23, 2013 / by Vivek Ramaswami and Connor Lyons / 0 Comment

How Uber can succeed in the race for mobile taxi supremacy

Still Buffering…

March 23, 2013 / by Michael Delplavignano and Joshua D'Souza / 1 Comment

Amazon's foray into online video streaming