Marketing Strategy
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- Volume 1
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Cineplex: Serving Up Academy Awards
February 16, 2017 / by Gordon Sun and Alex Wu / 0 CommentUnderstanding trends in socialization can help Cineplex smooth their blockbuster bets each year
Game On for CPGs
March 23, 2013 / by Oscar Leon and Dan Hernden / 0 CommentHow Consumer Packaged Goods can game consumers into spending more
Justifying a Corporate Facelift
April 04, 2011 / by Emily Shi and Aaliyah Madadi / 0 CommentUnderstanding why and when it makes sense for companies to change their logos.
Valuing the Gay Dollar
April 04, 2011 / by Brendan Stevens / 1 CommentWhy appealing to the Gay community makes sound business sense.
Social Media Off the Rack
April 03, 2010 / by Ian Rosen / 0 CommentTailoring social media strategy for high-end fashion
