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Gilead: Cultivating the Pipeline

April 24, 2017 / by Jason Cheung and Dennis Zhan / 0 Comment

In order to restore investor confidence and hedge legacy market downturns, Gilead needs to diversify into other channels of sustainable revenue generation to minimize volatility

Philip Morris International: Sparking A Smokeless Future

April 24, 2017 / by Vineet Gupta and Nishtha Sharma / 1 Comment

Philip Morris can change smoking culture by creating shared smokeless experiences

Second Cup: Going Back For A Second Cup

April 24, 2017 / by Vishal Sharma and Raghav Srikanth / 0 Comment

MTY Group should acquire the financially strapped Second Cup and re-establish the iconic coffee company’s brand identity

Medium: The Medium Is The Message

April 24, 2017 / by Leroi Yu / 0 Comment

Digital media partnerships shift incentives and capture user engagement others have failed to achieve

Twitter: E-Commerce Takes flight

April 24, 2017 / by Justin Tang and Carolyn Wu / 0 Comment

Partnering with Amazon in e-commerce will drive growth and help Twitter end its reliance on the competitive advertising industry

Waze: Co-Creating Transportation Efficiency

April 24, 2017 / by Evan Matthews / 0 Comment

Faced with debilitating congestion, Toronto should leverage data analytics and a geo-marketing powered incentive program to improve public mobility

Amazon Alexa: Getting Smart About Smart Homes

April 24, 2017 / by Ilia Khairetdinov and David Aideyan / 0 Comment

Using Alexa to foster an ecosystem where data is aggregated and interpreted into predictive insights that can help Amazon streamline the recurring purchase of household goods

Interview: Larry Rosen

April 24, 2017 / by Ivey Business Review / 0 Comment

CEO of Harry Rosen

Interview: Matthew Corrin

April 24, 2017 / by Ivey Business Review / 0 Comment

Founder and CEO of Freshii


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IBM: Innovations are Elementary My Dear Watson

April 24, 2017 / by Hashu Rahim and Dennis Zhan / 0 Comment

Encouraging risks at IBM helps fuel the possibilities for Watson