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Interview with Deborah Gullaher

January 09, 2015 / by / 0 Comment

IBR talks with the VP Marketing at Suncor Energy about the company’s focus on sustainability and how alternative fuels will affect the oil and gas industry


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To RTB Or Not To Be?

January 09, 2015 / by / 0 Comment

Bloomberg can counteract stagnant terminal growth by expanding into the Real Time Bidding advertising market


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Indigo… Or Indigone?

October 10, 2014 / by / 0 Comment

Indigo's last opportunity to save a Canadian icon


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Google Driverless… Taxi?

September 26, 2014 / by / 0 Comment

Google wants to be part of your everyday vehicle environment. Here's how it can implement driverless cars to do just that.


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How Mad Men Lit up Lucky Strike Sales

January 17, 2014 / by / 0 Comment

It's hard to explain Lucky Strike's smoking hot sales growth without Mad Men - and that's not the only brand bolstered by the great Don Draper.


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Hyperloop Part I: A $100 billion boondoggle?

January 15, 2014 / by / 0 Comment

Critics claim Hyperloop will cost $60-100 billion, Elon Musk says $6. A thorough cost analysis demonstrates that it will likely cost around $11 billion.

Sneakernomics

December 01, 2013 / by Adrian Uthayagumaran and Steven Lo / 1 Comment

Sizing up the growing sneaker market

Soylent: Nutritious and Ambitious

December 01, 2013 / by Jonathan Vollett / 0 Comment

Positioning first as a breakfast staple, and later a lifestyle brand

Baby Steps

November 30, 2013 / by Hannah Baker / 0 Comment

How Lululemon can overcome current controversies by entering the baby clothing market.