Instagram: Stocking Against the Odds
Instagram is heavily invested into Direct Response Advertising and needs to explore less cyclical sources of revenue
Diamonds In the Rough
Opportunities exist for power companies to re-energize America’s coal industry
Less Money, Mo’ Music & Lots of Problems: A Look at the Music Biz
Though few dispute the magnitude of the change that has hit the music business over the past 5 years, the consequences remain widely misunderstood. To restore growth, the music ecosystem must first reconcile their wants with what can be.
The Bain of Toms’ Existence
Toms' business model, while undeniably successful, is not without its flaws; however, it will find a hard time fixing them anytime soon.
The Road Less Travelled
Harley Davidson has underestimated the potential of Project LiveWire and needs to pursue strategic partnerships to succeed in the market
Interview with Deborah Gullaher
IBR talks with the VP Marketing at Suncor Energy about the company’s focus on sustainability and how alternative fuels will affect the oil and gas industry
To RTB Or Not To Be?
Bloomberg can counteract stagnant terminal growth by expanding into the Real Time Bidding advertising market
Google Driverless… Taxi?
Google wants to be part of your everyday vehicle environment. Here's how it can implement driverless cars to do just that.