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Instagram: Stocking Against the Odds

December 19, 2015 / by Dan Wei and Joyce Chan / 0 Comment

Instagram is heavily invested into Direct Response Advertising and needs to explore less cyclical sources of revenue


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Diamonds In the Rough

December 19, 2015 / by Arth Patel and Allan Yan / 0 Comment

Opportunities exist for power companies to re-energize America’s coal industry


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Less Money, Mo’ Music & Lots of Problems: A Look at the Music Biz

September 27, 2015 / by / 0 Comment

Though few dispute the magnitude of the change that has hit the music business over the past 5 years, the consequences remain widely misunderstood. To restore growth, the music ecosystem must first reconcile their wants with what can be.


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Eva Xu

September 14, 2015 / by Eva Xu / 0 Comment


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The Bain of Toms’ Existence

July 07, 2015 / by / 0 Comment

Toms' business model, while undeniably successful, is not without its flaws; however, it will find a hard time fixing them anytime soon.


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The Road Less Travelled

January 09, 2015 / by / 0 Comment

Harley Davidson has underestimated the potential of Project LiveWire and needs to pursue strategic partnerships to succeed in the market


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Interview with Deborah Gullaher

January 09, 2015 / by / 0 Comment

IBR talks with the VP Marketing at Suncor Energy about the company’s focus on sustainability and how alternative fuels will affect the oil and gas industry


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To RTB Or Not To Be?

January 09, 2015 / by / 0 Comment

Bloomberg can counteract stagnant terminal growth by expanding into the Real Time Bidding advertising market


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Indigo… Or Indigone?

October 10, 2014 / by / 0 Comment

Indigo's last opportunity to save a Canadian icon


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Google Driverless… Taxi?

September 26, 2014 / by / 0 Comment

Google wants to be part of your everyday vehicle environment. Here's how it can implement driverless cars to do just that.