Interview with Deborah Gullaher
IBR talks with the VP Marketing at Suncor Energy about the company’s focus on sustainability and how alternative fuels will affect the oil and gas industry
To RTB Or Not To Be?
Bloomberg can counteract stagnant terminal growth by expanding into the Real Time Bidding advertising market
Google Driverless… Taxi?
Google wants to be part of your everyday vehicle environment. Here's how it can implement driverless cars to do just that.
How Mad Men Lit up Lucky Strike Sales
It's hard to explain Lucky Strike's smoking hot sales growth without Mad Men - and that's not the only brand bolstered by the great Don Draper.
Hyperloop Part I: A $100 billion boondoggle?
Critics claim Hyperloop will cost $60-100 billion, Elon Musk says $6. A thorough cost analysis demonstrates that it will likely cost around $11 billion.
Soylent: Nutritious and Ambitious
Positioning first as a breakfast staple, and later a lifestyle brand
