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Distribution Strategy

Lego: Restructuring, Brick By Brick

April 24, 2017 / by Jerry Wang and Eden Ip / 0 Comment

Restructuring Lego’s supply chain ensures successful growth in newer markets

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Ivey Business Review is written, designed, and managed by undergraduate students at the Ivey Business School and is the only publication of its kind in the country. IBR publishes two issues annually in December and April with content created exclusively by students and maintains an active blog, curated by the IBR Editorial Board, with contributions from students and young alumni.

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