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Fall 2017

Fitbit: Taking a Step in the Right Direction

January 12, 2018 / by Bryn Davis and Taylor Goodfield / 0 Comment



The Ivey HBA Student
Business Strategy Magazine

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About IBR

Ivey Business Review is written, designed, and managed by undergraduate students at the Ivey Business School and is the only publication of its kind in the country. IBR publishes two issues annually in December and April with content created exclusively by students and maintains an active blog, curated by the IBR Editorial Board, with contributions from students and young alumni.

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About Ivey

The Ivey Business School at Western University offers undergraduate (HBA) and graduate degree programs (MSc, MBA, Executive MBA and PhD) in addition to non-degree Executive Development programs.

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