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Retail Strategy

Costco: Breaking down the Bulk

February 16, 2017 / by Richard Wang and Eva Xu / 0 Comment

Costco can gain a new target market by staying true to its business model

The Ivey HBA Student
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Ivey Business Review is written, designed, and managed by undergraduate students at the Ivey Business School and is the only publication of its kind in the country. IBR publishes two issues annually in December and April with content created exclusively by students and maintains an active blog, curated by the IBR Editorial Board, with contributions from students and young alumni.

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