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Volume 9

Medium: A Happy Medium Between Passion and Profits

April 09, 2018 / by Serene Chen and Grace Lu / 0 Comment

Uber: From Principled Confrontation to Value Creation

April 09, 2018 / by Raunak Gera and Adam Gillman / 0 Comment

Sharks vs Builders: Winning in India’s Distressed Credit Space

April 09, 2018 / by Jim Zhou and Nameh Dhawan / 1 Comment

Cortana: Struggling to be Heard

April 09, 2018 / by Yaasir Dayani and Shehryar Mansoor / 0 Comment

23andMe: Building a Genetically-Sound Company

April 09, 2018 / by Spencer Prashad and Shan Srikanthan / 0 Comment

Etsy: Defining The Future Of Wholesale

April 09, 2018 / by Edwina Liu and Amy Wang / 0 Comment

DavidsTea: Growing Into Ready-to-Drink

April 09, 2018 / by Victor Bates and Dane D'Souza / 0 Comment

Amazon & Whole Foods: The Everything Store for Everyone

April 09, 2018 / by Emil Stanca / 0 Comment



The Ivey HBA Student
Business Strategy Magazine

Previous Edition

IBR Spring 2020

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About IBR

Ivey Business Review is written, designed, and managed by undergraduate students at the Ivey Business School and is the only publication of its kind in the country. IBR publishes two issues annually in December and April with content created exclusively by students and maintains an active blog, curated by the IBR Editorial Board, with contributions from students and young alumni.

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About Ivey

The Ivey Business School at Western University offers undergraduate (HBA) and graduate degree programs (MSc, MBA, Executive MBA and PhD) in addition to non-degree Executive Development programs.

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