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Lego: Restructuring, Brick By Brick

Jerry Wang and Eden Ip | April 24, 2017

Restructuring Lego’s supply chain ensures successful growth in newer markets


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Nintendo: Time To “Switch” It Up

Sooruj Ghangass and Alif Karmali | April 24, 2017

By ending their console-exclusive model, Nintendo can leverage their valuable franchises and reach a larger market


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MLB: An Over the Top Home Run

Robbie Renwick | April 24, 2017

The MLB must cut out middleman broadcasters like ESPN and distribute content directly to viewers


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Canadian Dairy Farmers: Not Crying Over Spilt Milk

Quintin Tack | April 24, 2017

Erosion of the Canadian dairy supply management system encourages the exploration of beef production as an ancillary revenue stream


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Gilead: Cultivating the Pipeline

Jason Cheung and Dennis Zhan | April 24, 2017

In order to restore investor confidence and hedge legacy market downturns, Gilead needs to diversify into other channels of sustainable revenue generation to minimize volatility


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Philip Morris International: Sparking A Smokeless Future

Vineet Gupta and Nishtha Sharma | April 24, 2017

Philip Morris can change smoking culture by creating shared smokeless experiences


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Second Cup: Going Back For A Second Cup

Vishal Sharma and Raghav Srikanth | April 24, 2017

MTY Group should acquire the financially strapped Second Cup and re-establish the iconic coffee company’s brand identity


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Medium: The Medium Is The Message

Leroi Yu | April 24, 2017

Digital media partnerships shift incentives and capture user engagement others have failed to achieve


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Twitter: E-Commerce Takes flight

Justin Tang and Carolyn Wu | April 24, 2017

Partnering with Amazon in e-commerce will drive growth and help Twitter end its reliance on the competitive advertising industry


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Waze: Co-Creating Transportation Efficiency

Evan Matthews | April 24, 2017

Faced with debilitating congestion, Toronto should leverage data analytics and a geo-marketing powered incentive program to improve public mobility