Canada’s Leading Student Strategy Journal

 

About the Ivey Business Review

Founded in 2009, Ivey Business Review is Canada’s premier student-run strategy journal, providing a forum for tomorrow’s business leaders to share their thoughts on today’s business issues, strategies, and opportunities. We are proudly written, designed, and managed exclusively by Ivey HBA and MBA students, and our articles are consistently featured in international news outlets including Reuters, The Globe & Mail, Financial Post, Fast Company, and The New York Times.

Editor’s Picks

Articles
Formula 1: (Re)entering the East
Formula 1: (Re)entering the East

Zhou’s entrance presents F1 with the opportunity to gain a foothold in the Chinese market

ASML: Innovating at the Speed of Light
ASML: Innovating at the Speed of Light

To defend against the slowdown of Moore’s law and retain its dominance in the semiconductor supply chain, ASML should acquire Lightmatter and lead the next generation of photonics chips.

The Spring 2024 Edition

Articles
BeReal: Being Real is Going Broke
BeReal: Being Real is Going Broke

To monetize its user base while retaining authenticity, BeReal should adopt a freemium model and offer B2B services.

Gucci: From the Runway to the Fairway
Gucci: From the Runway to the Fairway

In the face of top-line headwinds, Gucci should expand into the luxury sporting market to achieve sustainable growth.

Pfizer: Pounds to Profits
Pfizer: Pounds to Profits

To outpace competitors in the race to develop the first semaglutide weight-loss pill, Pfizer should partner with Kallyope.

Hershey: Healthy Growth
Hershey: Healthy Growth

To mitigate GLP-1 and commodity risks, Hershey should expand into calorie-lite and nutrient-dense snacks.

Google: Shaping the Future With History
Google: Shaping the Future With History

To achieve a differentiated advantage in GenAI, Google should acquire Reddit for exclusive access to monetize its database.

Six Flags: A Thrilling Expansion
Six Flags: A Thrilling Expansion

Following the merger, Cedar Fair and Six Flags should open a Canada's Wonderland in Southwestern Ontario.

LVMH: Expanding Beyond the Closet
LVMH: Expanding Beyond the Closet

To solidify its position as the market leader for luxury goods, LVMH should acquire RH to expand its product offering.

Estee Lauder: Contouring the Future
Estee Lauder: Contouring the Future

To adapt to evolving market trends, Estee Lauder should pivot from its M&A growth strategy to bundling best-selling products.

Interviews with Industry Leaders

Articles
Interview: Joyce Mackenzie Liu
Interview: Joyce Mackenzie Liu

IBR sits down with Joyce Mackenzie Liu (HBA ‘09), the founder and CEO of Pegafund. For 3.5 years she has been investing in and supporting startups by turning their cultures from families to high-performing sports teams.

Interview: Nadine de Gannes
Interview: Nadine de Gannes

IBR sits down with Nadine de Gannes, the HBA Program Faculty Director and Assistant Professor for Managerial Accounting and Control & Sustainability of Ivey Business School

Interview: Alex Leduc
Interview: Alex Leduc

IBR sits down with Alex Leduc, the founder and CEO of Perch

Interview: Braden Ream
Interview: Braden Ream

IBR sits down with Braden Ream, the founder and CEO of Voiceflow

Interview: Kevin O'Leary
Interview: Kevin O'Leary

IBR sits down with Kevin O’Leary, the Chairman of O’Leary Financial Group

Interview: Dean Connor
Interview: Dean Connor

IBR sits down with Dean Connor, the CEO of Sun Life Financial

Interview: Michael Rossi
Interview: Michael Rossi

IBR sits down with Michael Rossi, the president of adidas Canada

Interview: Kevin Chan
Interview: Kevin Chan

IBR sits down with Kevin Chan, the Global Director and Head of Public Policy of Facebook Canada

Interview: Andrew Macdonald
Interview: Andrew Macdonald

Andrew is Uber's Vice President of Operations in Latin America and Asia Pacific

Interview: Mike Tevlin and Dan Devlin
Interview: Mike Tevlin and Dan Devlin

IBR sits down with Mike and Dan, the founders of Give & Go

Interview: Larry Rosen
Interview: Larry Rosen

IBR sits down with Larry Rosen, the CEO of Harry Rosen

Interview: Matthew Corrin
Interview: Matthew Corrin

IBR sits down with Matthew Corrin, the founder and CEO of Freshii

Interview: Mike Katchen
Interview: Mike Katchen

IBR sits down with Mike Katchen, the founder and CEO of WealthSimple

Interview: Michael Hyatt
Interview: Michael Hyatt

IBR sits down with Michael Hyatt, the founder and chairman of BlueCat

Interview: Douglas Allison
Interview: Douglas Allison

Featuring an interview with the CFO of the Toronto International Film Festival, a game-changing technology application for Apple and a partnership to make Mattel competitive again

IBR sits down with Douglas Allison, the CFO of the Toronto International Film Festival

Interview: Hubert T. Lacroix
Interview: Hubert T. Lacroix

Hubert Lacroix is the current CEO of the Canadian Broadcasting Corporation and has been with the company since 2008 (re-appointed to serve a second term in 2012).

IBR sits down with Hubert Lacroix, the CEO of the Canadian Broadcasting Corporation

Interview: Jordan Banks
Interview: Jordan Banks

IBR sits down with Jordan Banks, the Managing Director of Facebook Canada

Interview: Mel Ydreos
Interview: Mel Ydreos

IBR sits down with Mel Ydreos, the Executive Director of EnergyVantage

Interview: Steve Baker
Interview: Steve Baker

IBR sits down with Steve Baker, the President of Union Gas

Interview: Deborah Gullaher
Interview: Deborah Gullaher

IBR sits down with Deborah Gullaher, the VP Marketing of Suncor Energy

Interview: Gerard Seijts
Interview: Gerard Seijts

IBR talks with Ivey's foremost expert on leadership about organizational change, culture, and the benefits of diversity

IBR sits down with Gerard Seijts, a Professor of Organizational Behaviour at the Ian O. Ihnatowycz Institute for Leadership

Interview: Carol Stephenson
Interview: Carol Stephenson

IBR sits down with Carol Stephenson, the Dean of Ivey Business School

Interview: David O’Brien
Interview: David O’Brien

IBR sits down with David O’Brien, the chairman of RBC

Interview: Michael Denham
Interview: Michael Denham

The Ivey Business Review discusses strategy with Accenture Canada's Managing Director

IBR sits down with Michael Denham, the Managing Director of Accenture Canada

Introducing The Leader’s Corner

We are excited to announce the official launch of the IBR’s new podcast, The Leader’s Corner. Here, we sit down to have exclusive conversations with impactful leaders from a diverse set of industries, backgrounds, and strategic beliefs.

Featured Publication: SGFER

Articles
Microsoft: Gaming Giants Unite
Microsoft: Gaming Giants Unite

With its acquisition of Activision Blizzard, Microsoft isn't just buying a gaming company; it's seizing the future of entertainment. This strategic move positions Microsoft at the forefront of the burgeoning Metaverse, promising an exciting fusion of gaming, community, and cutting-edge technology that aims to redefine interactive entertainment worldwide.

SpaceX: Venturing Over Uncharted Waters
SpaceX: Venturing Over Uncharted Waters

Embarking on a bold new frontier, SpaceX's Starship is set to not just conquer space but to redefine global transportation. With its groundbreaking capabilities, it promises a future where shipping is faster, more efficient, and unimaginably scalable - ushering in a new era of economic and logistical transformation.