Canada’s Leading Student Strategy Journal

 

About the Ivey Business Review

Founded in 2009, Ivey Business Review is Canada’s premier student-run strategy journal, providing a forum for tomorrow’s business leaders to share their thoughts on today’s business issues, strategies, and opportunities. We are proudly written, designed, and managed exclusively by Ivey HBA and MBA students, and our articles are consistently featured in international news outlets including Reuters, The Globe & Mail, Financial Post, Fast Company, and The New York Times.

Editor’s Picks

Articles
Nike: Just Do It (Again)
Nike: Just Do It (Again)

Nike should reignite growth by deepening its Apple partnership and launching a next-generation running shoe sensor, leveraging wearable tech to deliver elite-level performance insights without straying from its athletic innovation roots.

Dungeons & Digitalization: Hasbro’s Gaming Industry Quest
Dungeons & Digitalization: Hasbro’s Gaming Industry Quest

Hasbro should partner with Games Workshop and commission an AAA digital RPG to grow its presence in the booming digital games market and capture older consumers through rich, fantasy-driven IP.

The Spring 2025 Edition

Articles
Nike: Just Do It (Again)
Nike: Just Do It (Again)

Nike should reignite growth by deepening its Apple partnership and launching a next-generation running shoe sensor, leveraging wearable tech to deliver elite-level performance insights without straying from its athletic innovation roots.

Dungeons & Digitalization: Hasbro’s Gaming Industry Quest
Dungeons & Digitalization: Hasbro’s Gaming Industry Quest

Hasbro should partner with Games Workshop and commission an AAA digital RPG to grow its presence in the booming digital games market and capture older consumers through rich, fantasy-driven IP.

Plugging Into the Future: BP’s Billion-Dollar Bet on ChargePoint
Plugging Into the Future: BP’s Billion-Dollar Bet on ChargePoint

BP should acquire ChargePoint to rapidly establish a dominant presence in North America's urban EV charging market, leveraging ChargePoint's extensive infrastructure and software platform to accelerate its energy transition goals.

Diageo: A Market Drying Up?
Diageo: A Market Drying Up?

Faced with declining youth alcohol consumption and rising health scrutiny, Diageo should future-proof its business by expanding aggressively into premium non-alcoholic beverages inspired by wellness trends and disruptor brands like Liquid Death.

Epic Games: Dropping into the Indie Space
Epic Games: Dropping into the Indie Space

Epic Games should build a portfolio of starter game frameworks for indie developers across popular genres, boosting indie adoption of Unreal Engine and diversifying revenue streams beyond Fortnite.

Breaking Out: Sephora’s Battle with Gen Alpha’s Impact
Breaking Out: Sephora’s Battle with Gen Alpha’s Impact

Sephora should proactively engage Gen Alpha by creating dedicated digital and in-store experiences tailored to young shoppers and their parents, balancing safety, education, and inclusivity to secure long-term loyalty without alienating its core customer base.

Trader Joe’s: A Fresh Take on Inventory Management
Trader Joe’s: A Fresh Take on Inventory Management

Trader Joe’s should launch Joe-to-Go in-store meal kits to improve inventory turnover, spotlight underperforming products, and capture growth in the booming meal kit industry while preserving its signature shopping experience.

Starbucks: From Stars to Bucks
Starbucks: From Stars to Bucks

Starbucks should revitalize customer loyalty and spending by launching a Stock Purchase Reward Program (SPRP) in partnership with Wealthsimple, allowing customers to convert rewards stars into company shares, promoting financial responsibility and brand engagement.

Interviews with Industry Leaders

Articles
Interview: Joyce Mackenzie Liu
Interview: Joyce Mackenzie Liu

IBR sits down with Joyce Mackenzie Liu (HBA ‘09), the founder and CEO of Pegafund. For 3.5 years she has been investing in and supporting startups by turning their cultures from families to high-performing sports teams.

Interview: Nadine de Gannes
Interview: Nadine de Gannes

IBR sits down with Nadine de Gannes, the HBA Program Faculty Director and Assistant Professor for Managerial Accounting and Control & Sustainability of Ivey Business School

Interview: Alex Leduc
Interview: Alex Leduc

IBR sits down with Alex Leduc, the founder and CEO of Perch

Interview: Braden Ream
Interview: Braden Ream

IBR sits down with Braden Ream, the founder and CEO of Voiceflow

Interview: Kevin O'Leary
Interview: Kevin O'Leary

IBR sits down with Kevin O’Leary, the Chairman of O’Leary Financial Group

Interview: Dean Connor
Interview: Dean Connor

IBR sits down with Dean Connor, the CEO of Sun Life Financial

Interview: Michael Rossi
Interview: Michael Rossi

IBR sits down with Michael Rossi, the president of adidas Canada

Interview: Kevin Chan
Interview: Kevin Chan

IBR sits down with Kevin Chan, the Global Director and Head of Public Policy of Facebook Canada

Interview: Andrew Macdonald
Interview: Andrew Macdonald

Andrew is Uber's Vice President of Operations in Latin America and Asia Pacific

Interview: Mike Tevlin and Dan Devlin
Interview: Mike Tevlin and Dan Devlin

IBR sits down with Mike and Dan, the founders of Give & Go

Interview: Larry Rosen
Interview: Larry Rosen

IBR sits down with Larry Rosen, the CEO of Harry Rosen

Interview: Matthew Corrin
Interview: Matthew Corrin

IBR sits down with Matthew Corrin, the founder and CEO of Freshii

Interview: Mike Katchen
Interview: Mike Katchen

IBR sits down with Mike Katchen, the founder and CEO of WealthSimple

Interview: Michael Hyatt
Interview: Michael Hyatt

IBR sits down with Michael Hyatt, the founder and chairman of BlueCat

Interview: Douglas Allison
Interview: Douglas Allison

Featuring an interview with the CFO of the Toronto International Film Festival, a game-changing technology application for Apple and a partnership to make Mattel competitive again

IBR sits down with Douglas Allison, the CFO of the Toronto International Film Festival

Interview: Hubert T. Lacroix
Interview: Hubert T. Lacroix

Hubert Lacroix is the current CEO of the Canadian Broadcasting Corporation and has been with the company since 2008 (re-appointed to serve a second term in 2012).

IBR sits down with Hubert Lacroix, the CEO of the Canadian Broadcasting Corporation

Interview: Jordan Banks
Interview: Jordan Banks

IBR sits down with Jordan Banks, the Managing Director of Facebook Canada

Interview: Mel Ydreos
Interview: Mel Ydreos

IBR sits down with Mel Ydreos, the Executive Director of EnergyVantage

Interview: Steve Baker
Interview: Steve Baker

IBR sits down with Steve Baker, the President of Union Gas

Interview: Deborah Gullaher
Interview: Deborah Gullaher

IBR sits down with Deborah Gullaher, the VP Marketing of Suncor Energy

Interview: Gerard Seijts
Interview: Gerard Seijts

IBR talks with Ivey's foremost expert on leadership about organizational change, culture, and the benefits of diversity

IBR sits down with Gerard Seijts, a Professor of Organizational Behaviour at the Ian O. Ihnatowycz Institute for Leadership

Interview: Carol Stephenson
Interview: Carol Stephenson

IBR sits down with Carol Stephenson, the Dean of Ivey Business School

Interview: David O’Brien
Interview: David O’Brien

IBR sits down with David O’Brien, the chairman of RBC

Interview: Michael Denham
Interview: Michael Denham

The Ivey Business Review discusses strategy with Accenture Canada's Managing Director

IBR sits down with Michael Denham, the Managing Director of Accenture Canada

Introducing The Leader’s Corner

We are excited to announce the official launch of the IBR’s new podcast, The Leader’s Corner. Here, we sit down to have exclusive conversations with impactful leaders from a diverse set of industries, backgrounds, and strategic beliefs.

Featured Publication: SGFER

Articles
Microsoft: Gaming Giants Unite
Microsoft: Gaming Giants Unite

With its acquisition of Activision Blizzard, Microsoft isn't just buying a gaming company; it's seizing the future of entertainment. This strategic move positions Microsoft at the forefront of the burgeoning Metaverse, promising an exciting fusion of gaming, community, and cutting-edge technology that aims to redefine interactive entertainment worldwide.

SpaceX: Venturing Over Uncharted Waters
SpaceX: Venturing Over Uncharted Waters

Embarking on a bold new frontier, SpaceX's Starship is set to not just conquer space but to redefine global transportation. With its groundbreaking capabilities, it promises a future where shipping is faster, more efficient, and unimaginably scalable - ushering in a new era of economic and logistical transformation.

Sponsors

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