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Cineplex: From Popcorn To Pixels
To maintain its relevance, Cineplex should launch a streaming service alongside its existing loyalty program.
Cineplex: Step Into a New Dimension
To maintain its position in the increasingly streaming-centric movie distribution chain, Cineplex should lease excess showrooms to production companies to build content-focused immersive experiences
Disney: Bringing the Magic Back to Movie Theatres
To complement its digitally-focused D2C strategy, Disney should acquire Cineplex to further promote emotional brand engagement with its fans and increase the perceived value of movie tickets.
Cineplex: Serving Up Academy Awards
Understanding trends in socialization can help Cineplex smooth their blockbuster bets each year.