Ivey Business Review 4/29/23 Ivey Business Review 4/29/23

Beyond Meat: A Big-Box Expansion

To achieve positive cashflow and maintain market share, Beyond Meat should partner with Costco to private label its plant-based meat products.

Ivey Business Review 12/31/22 Ivey Business Review 12/31/22

Victoria’s Secret: Unveiling More than a New Reputation

Victoria's Secret should build its loyalty program and develop in-house beauty product lines to overcome challenges.

Natasha Boyd and Daniella Strazzeri 5/8/22 Natasha Boyd and Daniella Strazzeri 5/8/22

H&M: Moving Away from Fast Fashion

H&M should pursue a partnership with For Days to become a true leader in sustainable fashion

Ivey Business Review 4/6/21 Ivey Business Review 4/6/21

Burberry: Bringing Screens to the Sheets

Amidst an identity crisis, Burberry should collaborate with Studio Ghibli to make its brand more relevant to younger consumers and better compete against other luxury fashion houses.

Ivey Business Review 12/17/20 Ivey Business Review 12/17/20

TJ Maxx: Sailing Toward Modern Retail

To contend with COVID-19, TJ Maxx must provide online alternatives to its traditional in-store “treasure hunt” experience.

Ivey Business Review 12/17/20 Ivey Business Review 12/17/20

Sustaining Louis Vuitton’s Growth

In the face of changing consumer demands from Gen Z and Millennial shoppers, LV needs to prioritize sustainable fashion.

3/27/20 3/27/20

Under Armour: The Only Way Is Through Brand Partnership

Under Armour should partner with Equinox to expand into the fitness club industry

3/27/20 3/27/20

Impinj: Authenticating the World of Fashion

Impinj should expand into the luxury retail space to meet the growing consumer need for product authentication

Harrison Pencer and Dylan Shiffman 12/19/19 Harrison Pencer and Dylan Shiffman 12/19/19

Gucci: Combat on the Runway

Gaming can help Gucci win the battle for the millennial market

Harrison Pencer and Dylan Shiffman 12/15/18 Harrison Pencer and Dylan Shiffman 12/15/18

Michael Kors & Versace: Stitched at the Seam

To preserve Versace’s prestige, Michael Kors must detach all brand associations and shift its position downmarket

4/9/18 4/9/18

DavidsTea: Growing Into Ready-to-Drink

With a harsh retail environment and declining same-store sales, DavidsTea needs to diversify and move into ready-to-drink products

4/9/18 4/9/18

Etsy: Defining The Future Of Wholesale

In the face of slowing growth, Etsy should look to digitize the B2B purchasing experience

Sharon Xu and Jenny Xue 4/24/17 Sharon Xu and Jenny Xue 4/24/17

Amazon & Tesla: Driving in the Amazon of Competition

With rapidly eroding margins due to rising shipping costs, Amazon’s innovative solution to cost-cutting lies with an investment in Tesla’s self-driving electric trucks