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Airbnb: Unlock Your Own Backyard
Airbnb should build loyalty by reframing the at-home tourism mentality
IHG: Capturing the Bleisure Market
To create a more distinctive brand identify, InterContinental Hotels Group should partner with Yelp to create more curated experiences for business leisure travellers
OpenTable: A Buzzworthy Partnership
Faced with rising competition, OpenTable should partner with Bumble to keep its seat at the head of the table
AM Resorts: Solar-Energized Vacations
To manage its fastest growing variable cost, AM Resorts should incorporate solar microgrids into their properties
Second Cup: Going Back For A Second Cup
MTY Group should acquire the financially strapped Second Cup and re-establish the iconic coffee company’s brand identity
Interview: Matthew Corrin
IBR sits down with Matthew Corrin, the founder and CEO of Freshii