Articles

Search articles by year of publication.

Search articles by industry.

Cooper Jefferson 12/30/17 Cooper Jefferson 12/30/17

Shopify: Seducing Service Entrepreneurs

Shopify has an opportunity to improve its customer mix and to develop a new revenue stream by targeting service businesses

Mark Krammer and Harshith Bhaskar 12/30/17 Mark Krammer and Harshith Bhaskar 12/30/17

By doubling down on the B2B market and focusing on data analytics, Aimia’s Aeroplan program can weather the loss of a major partner, Air Canada

Gordon Sun and Alex Wu 12/31/16 Gordon Sun and Alex Wu 12/31/16

Understanding trends in socialization can help Cineplex smooth their blockbuster bets each year.

Shachar Dahan and Mark Ren 12/31/16 Shachar Dahan and Mark Ren 12/31/16

Facebook is best positioned to develop the North American eWallet and can start with its Events platform

Eunseo Namkung and Alafiya Shabbir 12/31/16 Eunseo Namkung and Alafiya Shabbir 12/31/16

Social media partnerships capture the “future-oriented” socialization others have failed to achieve

12/31/16 12/31/16

Costco can gain a new target market by staying true to its business model

Ivey Business Review 3/31/15 Ivey Business Review 3/31/15

With loyalty programs already a staple in the grocery

industry, Metro can create further value by engaging with

customers through in-store technologies.

Ivey Business Review 12/2/13 Ivey Business Review 12/2/13

Why Blizzard's Titan is poised to ice Zenimax's Elder Scrolls Online, and what Zenimax can do to stop it

Ivey Business Review 12/7/12 Ivey Business Review 12/7/12

How a market leader can use a new selling medium to solve an age-old industry problem.

Ivey Business Review 12/3/10 Ivey Business Review 12/3/10

It has something offer, but the questions is to whom?

Ivey Business Review 12/3/10 Ivey Business Review 12/3/10

Traditional banking functions using a mobile phone.

Ivey Business Review 12/3/10 Ivey Business Review 12/3/10

How SMEs present a valid opportunity for banking abroad