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Scholastic: Turning the Page on Tradition
To survive in a dying industry, Scholastic must make the digital pivot to cater to the next generation of children.
Cineplex: From Popcorn To Pixels
To maintain its relevance, Cineplex should launch a streaming service alongside its existing loyalty program.
Microsoft: Gaming Giants Unite
With its acquisition of Activision Blizzard, Microsoft isn't just buying a gaming company; it's seizing the future of entertainment. This strategic move positions Microsoft at the forefront of the burgeoning Metaverse, promising an exciting fusion of gaming, community, and cutting-edge technology that aims to redefine interactive entertainment worldwide.
Unilever: Create or Be Cremated
Unilever should invest in content creation by acquiring Buzzfeed to drive next wave of digital marketing.
Netflix: A Way Back to the Throne
Netflix should pursue a new pay-per-streamcontent licensing strategy to acquire quality content from major studios that drives customer engagement, retention, and acquisition.
Patreon: Connecting Companies and Creators
As tech giants encroach on Patreon’s territory, the platform should position itself as a one-stop-shop for creator monetization
Nintendo: Time To “Switch” It Up
By ending their console-exclusive model, Nintendo can leverage their valuable franchises and reach a larger market
Spotify: Stepping to the Right Beat
Incorporating blockchain for Spotify’s payments positions it as an industry leader fighting for artists’ livelihoods
Yahoo’s Next Big Bet
Yahoo’s legacy business segments lack growth potential, thus they should look to fuel future growth through their fantasy sports platform.
Interview: Hubert T. Lacroix
Hubert Lacroix is the current CEO of the Canadian Broadcasting Corporation and has been with the company since 2008 (re-appointed to serve a second term in 2012).
IBR sits down with Hubert Lacroix, the CEO of the Canadian Broadcasting Corporation