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
AMC Theatres: Rebooting a Franchise
To monetize its user base while retaining authenticity, BeReal should adopt a freemium model and offer B2B services.
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Scholastic: Turning the Page on Tradition
To survive in a dying industry, Scholastic must make the digital pivot to cater to the next generation of children.
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Cineplex: From Popcorn To Pixels
To maintain its relevance, Cineplex should launch a streaming service alongside its existing loyalty program.
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Microsoft: Gaming Giants Unite
With its acquisition of Activision Blizzard, Microsoft isn't just buying a gaming company; it's seizing the future of entertainment. This strategic move positions Microsoft at the forefront of the burgeoning Metaverse, promising an exciting fusion of gaming, community, and cutting-edge technology that aims to redefine interactive entertainment worldwide.
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Unilever: Create or Be Cremated
Unilever should invest in content creation by acquiring Buzzfeed to drive next wave of digital marketing.
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Netflix: A Way Back to the Throne
Netflix should pursue a new pay-per-streamcontent licensing strategy to acquire quality content from major studios that drives customer engagement, retention, and acquisition.
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Patreon: Connecting Companies and Creators
As tech giants encroach on Patreon’s territory, the platform should position itself as a one-stop-shop for creator monetization
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Nintendo: Time To “Switch” It Up
By ending their console-exclusive model, Nintendo can leverage their valuable franchises and reach a larger market
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Spotify: Stepping to the Right Beat
Incorporating blockchain for Spotify’s payments positions it as an industry leader fighting for artists’ livelihoods
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Yahoo’s Next Big Bet
Yahoo’s legacy business segments lack growth potential, thus they should look to fuel future growth through their fantasy sports platform.
Interview: Hubert T. Lacroix
Hubert Lacroix is the current CEO of the Canadian Broadcasting Corporation and has been with the company since 2008 (re-appointed to serve a second term in 2012).
IBR sits down with Hubert Lacroix, the CEO of the Canadian Broadcasting Corporation