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Interview: Kevin Chan
IBR sits down with Kevin Chan, the Global Director and Head of Public Policy of Facebook Canada
OpenTable: A Buzzworthy Partnership
Faced with rising competition, OpenTable should partner with Bumble to keep its seat at the head of the table
Snapchat: Snapping Its Losing Streak
Facing a high burn rate, Snap Inc. should turn to influencers to monetize its strengths
Hootsuite: Swooping Into Education
To reduce dependency on social media giants, Hootsuite should build a nest in the education industry
PayPal: Cashing in on Latin America
As PayPal explores its newfound freedom, the payments processor should look to the underserviced Latin American population
Calm: The Calm Before the Storm
With fierce competition in the meditation app industry, Calm needs to reach beyond its millennial demographic to weather the oncoming storm
GoPro: Capturing a New Audience
In light of declining sales, GoPro should expand into the B2B market, offering retailers an integrated hardware and analytics solution
PetroChina: Western Canada's Select Opportunity
The shift to a cost-cutting focus in the oil industry has left PetroChina vulnerable to losing its supermajor status
LafargeHolcim: The Plastic Solution to the Global Sand Wars
Recycled waste-plastic inputs in concrete will reinvigorate LafargeHolcim’s supply chain and address a tragedy of the commons
Michael Kors & Versace: Stitched at the Seam
To preserve Versace’s prestige, Michael Kors must detach all brand associations and shift its position downmarket
NHL: Rushin' to the Chinese Market
Ahead of the 2022 Beijing Winter Olympics, the NHL must rapidly expand into China through the acquisition of five teams in the KHL
Patreon: Connecting Companies and Creators
As tech giants encroach on Patreon’s territory, the platform should position itself as a one-stop-shop for creator monetization