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
LinkedIn: Not Just Professional Growth
Offering free Premium memberships to students will allow LinkedIn to build a pipeline of active users and generate revenue from university partnerships
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Alphabet: Why Cloud Gaming Makes (Ad)Sense
By making investments in cloud gaming, Alphabet can improve its advertising segment through deeper insights into users’ behavioural and social data
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GameStop: Competing in a Crowded Arena
Facing e-commerce pressures and changing consumer tastes, GameStop should capitalize upon experiential gaming and eSports
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Intel: Innovating at the Edge
With the rapid adoption of IoT technology, Intel can derive value by focusing on novel applications of microprocessors
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Southern Company: In the Blink of an Eye
Electric vehicle charging infrastructure can form an ancillary revenue stream for this vertically-integrated utility company
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Interview: Kevin Chan
IBR sits down with Kevin Chan, the Global Director and Head of Public Policy of Facebook Canada
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OpenTable: A Buzzworthy Partnership
Faced with rising competition, OpenTable should partner with Bumble to keep its seat at the head of the table
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Hootsuite: Swooping Into Education
To reduce dependency on social media giants, Hootsuite should build a nest in the education industry
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Calm: The Calm Before the Storm
With fierce competition in the meditation app industry, Calm needs to reach beyond its millennial demographic to weather the oncoming storm
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GoPro: Capturing a New Audience
In light of declining sales, GoPro should expand into the B2B market, offering retailers an integrated hardware and analytics solution
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Patreon: Connecting Companies and Creators
As tech giants encroach on Patreon’s territory, the platform should position itself as a one-stop-shop for creator monetization
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Blue Apron: Cooking at Home Away from Home
To maintain industry leadership, Blue Apron needs to secure partnerships and diversify into new revenue streams
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Medium: A Happy Medium Between Passion and Profits
Medium needs to move into the e-learning space as a passion platform to find a path toward sustainable growth
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Uber: From Principled Confrontation to Value Creation
Facing regulatory pressure and competition, Uber needs to establish public-private partnerships with municipalities
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Disney: Continuing to Bring Characters to Life
Transitioning into STEM educational toys will allow Disney to maintain an on-screen and in-person connection with “Generation Z”
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Cortana: Struggling to be Heard
Facing rising competition, Microsoft should capitalize on its strengths in the enterprise space and position Cortana as a business productivity tool
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Etsy: Defining The Future Of Wholesale
In the face of slowing growth, Etsy should look to digitize the B2B purchasing experience
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Amazon & Whole Foods: The Everything Store for Everyone
To win the war for retail, Amazon must use Whole Foods to pursue a more aggressive customer acquisition strategy
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Shopify: Simplifying the Future of Retail
Shopify has the opportunity to revolutionize its own revenue streams, as well as the retail industry at large
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AMD: The Autonomous Drive to Profitability
The changing industry leaves AMD vulnerable; it must reposition itself as a leading provider of chipsets for autonomous vehicles