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Interview: Deborah Gullaher
IBR sits down with Deborah Gullaher, the VP Marketing of Suncor Energy
To RTB Or Not To Be?
Bloomberg can counteract stagnant terminal growth by expanding into the Real Time Bidding advertising market
The Road Less Travelled
Harley Davidson has underestimated the potential of Project LiveWire and needs to pursue strategic partnerships to succeed in the market
Mobile Banking: Kenya’s Development App
Safaricom has revolutionized the Kenyan banking system with M-Pesa, but growth still lies within the rural markets
Finding A Seat In The Connected Car
Bell must look to practices in the UK to ensure the survival of its radio segment
Organic Growth
Whole Foods has the potential to grow revenues and maintain margins by expanding into food offerings beyond groceries
Linking The Network
Linkedin can utilize recent acquisitions to expand into internal enterprise HR Solutions
(Not) Ready for Takeoff
Malaysian government’s state fund khazanah proposes a 12-point plan to restructure Malaysia airlines. It is important rebranding gets added to the list
Enguard: The Battle for Tenants
Morguard Corporation is at risk from the rise in supply of office space and needs to consider an intelligent solution
India: Endangered Entrepreneurship Ecosystem
Prime Minister Narendra Modi’s plan to build 100 Smart Cities in India is over-optimistic. The government should instead invest in reinvigorating India's entrepreneurial sector.
Bunge Needs an Input
Bunge Limited can use innovative financing models to mitigate commodity price and supply risk